Plan to Win
Use market insights to drive Strategic Marketing Planning.
In every economic cycle, there’s a need to refresh your strategic marketing plan. Beyond just a trade show calendar and advertising schedule, a strategic marketing plan should identify and prioritize market segments, and be designed to outsmart the competition.
But, Strategic Marketing Plans are hard work.
They require information, executives’ commitment for change, and a framework for growth.
Ultimately, an information-based strategic marketing plan, when well-executed, enables you to win. You win because you’re paying attention to the customer and the competition. You win because you’ve established a clear path forward for others to rally around. You win because you’ve already got a great product and service; you’re now just allocating scarce resources more effectively in your strategic marketing plan.
How can we help?
Gelb’s strategic marketing planning process maximizes the value of your existing market information and marketing research. We describe market segments and identify opportunities. By creating market segment profiles, we can lead your team through a series of discussions to prioritize those segments based on your business strengths and the attractiveness of the segment. We then provide recommendations, based on our knowledge of the market segments, as to how to best influence their buying decisions.
What should you expect from working with us?
- An information-based strategic marketing process that everyone in your company can support
- Interactive sessions that capture corporate knowledge and build consensus
- A mechanism to establish clear goals to monitor success
- Increased revenues through the appropriate use of resources
How do we do it?
- Examining market needs through a Needs Assessment
- Identifying and prioritizing segments with Market Segmentation and Customer Value Analysis
- Making the most of your sales and marketing resouces with SMART
- Documenting the strategic thinking and action plans with a Growth PlayBook
- Measuring marketing communications effectiveness with Ad/copy Testing and Awareness, Attitude, Usage Surveys
- Providing ongoing strategic oversight and guidance with our Interim CMO program
- Monitoring success with CRM or Salesforce.com implementation
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