Marketing Research with a Focus on Patient Experiences
Earlier today I had the pleasure of describing some of the leading research techniques to the NACCDO/PAN marketing group, this year hosted by UNC Lineberger Comprehensive Cancer Center. Our discussion was focused on ways to elicit feedback from patients, families and referring physicians to guide understanding, delivery, and monitoring of the patient experience. Below is [...]
What are you doing here?
We realize how important online traffic is (we just finished revamping our own site!) and have helped clients realize the value in this resource. One such opportunity was with the Duke University Health System (www.dukemedicine.org). Because the organization consists of a number of hospitals and clinical service lines, they managed a number of different Web sites. They enlisted our help to create a more consistent approach to their Web site design.
Our first step, and our suggestion to you, was to understand how users utilized the sites. We investigated this through Blitz User Testing, a process that involves one-on-one discussion with users as they engage with the site.
What are you doing here?
We realize how important online traffic is (we just finished revamping our own site!) and have helped clients realize the value in this resource. One such opportunity was with the Duke University Health System (www.dukemedicine.org). Because the organization consists of a number of hospitals and clinical service lines, they managed a number of different Web sites. They enlisted our help to create a more consistent approach to their Web site design.
Our first step, and our suggestion to you, was to understand how users utilized the sites. We investigated this through Blitz User Testing, a process that involves one-on-one discussion with users as they engage with the site.
Looking Good!
We’ll take any chance we can get to say great things about the great people we work with. We have the pleasure of working with Gulf Publishing and they recently revealed a new look for their World Oil Web site. Take a look for yourself at www.worldoil.com. Obviously, we’re fans.
Looking Good!
We’ll take any chance we can get to say great things about the great people we work with. We have the pleasure of working with Gulf Publishing and they recently revealed a new look for their World Oil Web site. Take a look for yourself at www.worldoil.com. Obviously, we’re fans.