Marketing Research with a Focus on Patient Experiences
Earlier today I had the pleasure of describing some of the leading research techniques to the NACCDO/PAN marketing group, this year hosted by UNC Lineberger Comprehensive Cancer Center. Our discussion was focused on ways to elicit feedback from patients, families and referring physicians to guide understanding, delivery, and monitoring of the patient experience. Below is [...]
Women and their roles in the Energy Industry: A Survey.
Last week, we joined over 600 women at the Women’s Global Leadership Conference in Energy and Technology here in Houston, Texas. The Houston Chronicle printed that this is “one of the largest energy conferences in the world dedicated to exploring women’s role in the male-dominated industry” Not only did female executives speak on topics titled [...]
John McKeever Recognized in HBJ's "40 Under 40" List
One of Gelb’s own has been recognized in the Houston Business Journal’s “40 Under 40″ list. It is our pleasure to announce that John McKeever, president of Gelb Consulting Group, is one of 40 Houston leaders in this year’s list.
Schlumberger Acquisition of Smith Raises Brand Management Issues
In what will likely be one of the largest corporate transactions in the oilfield, Schlumberger announced yesterday that it would acquire Smith International (see World Oil) in a stock deal valued at $10.6 billion (according to www.thestreet.com). While Wall Street was lukewarm about the premium paid for Smith, there are some brand management issues in [...]
AMA Energy SIG Bridges the Gap
I had the pleasure of moderating a panel of seasoned marketers this morning at the AMA Energy SIG event. Aside from my shameless plug of World Oil’s Women’s Global Leadership Forum in Energy and Technology (www.wglnetwork.com), the event provided great insights for engineers and marketers alike. Graham Makin, Director of Technical Marketing at Weatherford, led off [...]
Betsy Gelb Shares Insight with Houston Chronicle
We’d like to take a quick departure from our usual subject matter and congratulate our colleague Betsy Gelb on great insight in a local article. Read the Houston Chronicle piece Betsy contributed to here: “Eating Out: Going green pays off for local restaurant” Recommend on Facebook Share on Linkedin Tweet about it
Leveraging Monolithic Brand Equity
The 2008 Oilfield Service Corporate Brand Equity Study by Gulf Research survey revealed high brand equity scores for oilfield services heritage brands such as Schlumberger and Baker Hughes. What we continually find is that familiarity with a brand is a key requirement for building a strong brand. Our studies also highlight the differentiating attributes that create higher customer loyalty. At Gelb, we have calculated brand equity for oilfield product and service companies for the past several years by examining preference, price premium, satisfaction and familiarity.
Leveraging Monolithic Brand Equity
The 2008 Oilfield Service Corporate Brand Equity Study by Gulf Research survey revealed high brand equity scores for oilfield services heritage brands such as Schlumberger and Baker Hughes. What we continually find is that familiarity with a brand is a key requirement for building a strong brand. Our studies also highlight the differentiating attributes that create higher customer loyalty. At Gelb, we have calculated brand equity for oilfield product and service companies for the past several years by examining preference, price premium, satisfaction and familiarity.