My Job is to Save Your Ass, Not to Kiss It
At a recent presentation, an attendee provided an enlightening example of the frequent disconnect between clinical and service excellence. She shared the story of a nursing unit in her hospital (which shall remain nameless) whose nursing staff had put the following on the unit station wall: “Our job is to save your ass, not to [...]
Building Accountable Care Organizations
A recent webcast produced by HealthLeaders Media Rounds provided an enlightening conversation regarding Accountable Care Organizations (ACOs). Given the concept is still a fairly new one, the presenters took the time to provide a basic idea of an ACO and how they are working within their organizations to achieve success with this model. It was [...]
Increase Loyalty with Experience Dashboard
So much attention is paid to attracting patients and influence referring physicians, that it’s easy to overlook retention. As we’ve commented on this blog before, setting initial expectations is key to satisfaction. But loyalty? Yes, and no. Certainly a great experience can yield more loyal patients and physicians; those who will recommend you to others. But [...]
Marketing Execs Among Lowest Paid
Those responsible for revenue generation are among the lowest paid healthcare system executives, according to a study by Sullivan, Cotter and Associates, published in Modern Healthcare (http://www.modernhealthcare.com) and available for purchase here (http://bit.ly/9ErrlE). Among marketing executive types (the study references Communications, Marketing, Fund Development, Managed Care, Business Development, but not Physician Relations), the marketing category [...]
Optimal Healing Environments
One thing I have learned through interviewing patients is that sometimes the “little things” make the biggest difference. Bonuses like receiving valet parking vouchers for their first appointment or listening to a volunteer play a musical instrument in the waiting room add significant value for patients. This is especially true given that most patients can’t [...]
Creative Cross-Functional Solutions
I recently attended the Health Forum and American Hospital Association Leadership Summit in San Diego. One theme that I noticed was hospitals improving efficiency by using creative cross-functional solutions. A few specific ideas that I found particularly interesting and inspiring: To better support employees, SSM Healthcare – St. Louis developed a HR Consultant role. Instead [...]
John McKeever Recognized in HBJ's "40 Under 40" List
One of Gelb’s own has been recognized in the Houston Business Journal’s “40 Under 40″ list. It is our pleasure to announce that John McKeever, president of Gelb Consulting Group, is one of 40 Houston leaders in this year’s list.
Insights from University of Michigan Health System Experience Mapping Study
During a presentation at the Fourteenth National Forum on Customer Based Marketing Strategies held earlier in 2009 in Las Vegas, John McKeever, president of Gelb Consulting Group and Jim Macksood, associate director of brand strategy and communication at the University of Michigan Health System (UMHS), shared their insights about an experience mapping study conducted at [...]
Consistency inside and out
Expected job growth reveals health care is a growing. To sustain this growth we think a consistent internal and external experience is vital.
Consistency inside and out
Expected job growth reveals health care is a growing. To sustain this growth we think a consistent internal and external experience is vital.