Sorry seems to be the hardest word
Key issue: As our nation’s debate about health care heats up, we look at one easy and not-so-obvious way to cut costs, communication. With the discussions regarding reducing the cost of medical care, we can’t help but tune into some of the debate. As a strategic marketing firm serving many of the nation’s leading academic [...]
Sorry seems to be the hardest word
With the discussions regarding reducing the cost of medical care, we can’t help but tune into some of the debate. As a strategic marketing firm serving many of the nation’s leading academic medical centers, we have seen how better management of the patient experience can actually reduce costs.
The Journey Matters
Key issue: Health care marketing isn’t consumer marketing. Patients don’t choose their provider out of desire; it’s out of need. It is therefore important to consider the emotional and functional needs of patients at each step of their journey. A recent McKinsey study of over 20,000 consumers from around the world found that specific interactions, [...]