Marketing Research with a Focus on Patient Experiences
Earlier today I had the pleasure of describing some of the leading research techniques to the NACCDO/PAN marketing group, this year hosted by UNC Lineberger Comprehensive Cancer Center. Our discussion was focused on ways to elicit feedback from patients, families and referring physicians to guide understanding, delivery, and monitoring of the patient experience. Below is [...]
My Job is to Save Your Ass, Not to Kiss It
At a recent presentation, an attendee provided an enlightening example of the frequent disconnect between clinical and service excellence. She shared the story of a nursing unit in her hospital (which shall remain nameless) whose nursing staff had put the following on the unit station wall: “Our job is to save your ass, not to [...]
Women and their roles in the Energy Industry: A Survey.
Last week, we joined over 600 women at the Women’s Global Leadership Conference in Energy and Technology here in Houston, Texas. The Houston Chronicle printed that this is “one of the largest energy conferences in the world dedicated to exploring women’s role in the male-dominated industry” Not only did female executives speak on topics titled [...]
Gelb affiliate Lisa Lashaway shares her exciting news
At Gelb, our affiliates include specialists in a variety of areas who often play vital roles in helping us best meet client needs. Lisa Lashaway is one of our trusted affiliates and has over 20 years of experience in strategic research and marketing. We typically reserve our blogs and articles for strategy-related content, but sometimes [...]
Marketing Execs Among Lowest Paid
Those responsible for revenue generation are among the lowest paid healthcare system executives, according to a study by Sullivan, Cotter and Associates, published in Modern Healthcare (http://www.modernhealthcare.com) and available for purchase here (http://bit.ly/9ErrlE). Among marketing executive types (the study references Communications, Marketing, Fund Development, Managed Care, Business Development, but not Physician Relations), the marketing category [...]
Gelb’s own, Alleen Mitchener recognized by the Houston AMA Chapter for AMA Volunteer of the Month
The NFL has Peyton Manning The NBA has Lebron James the MLB has Derek Jeter and Gelb Consulting has Alleen Mitchener! Strategic Marketing Analyst, Alleen Mitchener was recognized by the American Marketing Associations Houston chapter for AMA Volunteer of the Month. Alleen has been involved with the Houston Chapter for the past two years and [...]
Creative Cross-Functional Solutions
I recently attended the Health Forum and American Hospital Association Leadership Summit in San Diego. One theme that I noticed was hospitals improving efficiency by using creative cross-functional solutions. A few specific ideas that I found particularly interesting and inspiring: To better support employees, SSM Healthcare – St. Louis developed a HR Consultant role. Instead [...]
2010 Gulf Research Brand Studies Underway
Marking almost 10 years of providing high quality brand equity measurement to oilfield product and service companies, the 2010 Gulf Research series is beginning production. Our syndicated products continue to be the standard for monitoring and improving brand performance. With the added functionality of our brand dashboard and advanced statistical analysis, companies can develop regional reports [...]
John McKeever Recognized in HBJ's "40 Under 40" List
One of Gelb’s own has been recognized in the Houston Business Journal’s “40 Under 40″ list. It is our pleasure to announce that John McKeever, president of Gelb Consulting Group, is one of 40 Houston leaders in this year’s list.
A Lesson from One of the World’s Great Real Estate Developers by Gabriel Gelb
We don’t normally boast about who we work for, but Continental Airlines recently saluted our client, Hines, in its March 2010 in-flight magazine. So let us at Gelb join Continental in appreciating Gerald D. Hines, whose firm—very quietly—controls real estate assets valued at more than $25 billion from Moscow to Beijing and 100 cities in [...]