Marketing Research with a Focus on Patient Experiences
Earlier today I had the pleasure of describing some of the leading research techniques to the NACCDO/PAN marketing group, this year hosted by UNC Lineberger Comprehensive Cancer Center. Our discussion was focused on ways to elicit feedback from patients, families and referring physicians to guide understanding, delivery, and monitoring of the patient experience. Below is [...]
Marketing Execs Among Lowest Paid
Those responsible for revenue generation are among the lowest paid healthcare system executives, according to a study by Sullivan, Cotter and Associates, published in Modern Healthcare (http://www.modernhealthcare.com) and available for purchase here (http://bit.ly/9ErrlE). Among marketing executive types (the study references Communications, Marketing, Fund Development, Managed Care, Business Development, but not Physician Relations), the marketing category [...]
John McKeever Recognized in HBJ's "40 Under 40" List
One of Gelb’s own has been recognized in the Houston Business Journal’s “40 Under 40″ list. It is our pleasure to announce that John McKeever, president of Gelb Consulting Group, is one of 40 Houston leaders in this year’s list.
Make the Most of Your 15 Minutes
Gelb has been exploring trends in oilfield service companies’ effectiveness in generating calls-to-action via trade shows since 2004. Gulf Research, our joint venture with Gulf Publishing Company, captures the important information from industry decision makers to help companies get better returns on trade show marketing investments. Read more about how you can make the most [...]
Healthcare Marketers – Pay Attention to the Competition
For healthcare organizations, it is often the hardest question to answer that is also the most frequently overlooked. Strategic marketing planning often begins with a rigorous review of capabilities, market trends, and market share data. But while the best segmentation scheme can enable incremental and/or accidental growth, it’s most important to determine from whom you will take market share. Through [...]
Experience Management Pays Big Dividends
BusinessWeek highlights Providence Regional Medical Center as an exemplar of cost cutting while implementing quality assurance measures. Most interesting about the case study is that Providence adheres to some principles of patient experience management by addressing patients functional AND emotional needs. All this while improving perceived quality, internal alignment, and reducing costs. Some examples highlighted [...]
Schlumberger Acquisition of Smith Raises Brand Management Issues
In what will likely be one of the largest corporate transactions in the oilfield, Schlumberger announced yesterday that it would acquire Smith International (see World Oil) in a stock deal valued at $10.6 billion (according to www.thestreet.com). While Wall Street was lukewarm about the premium paid for Smith, there are some brand management issues in [...]
The Neglected Strategic Marketing Question
After going through several strategic marketing plans recently, it became clear that the hardest question to answer is also the most frequently overlooked. Strategic marketing planning often begins with a rigorous review of capabilities, market trends, and perhaps even market share data. But while the best segmentation scheme can enable incremental and/or accidental growth, it’s most [...]
Health Reform Provides Opportunities for Marketers
I presented our insights and prescriptions regarding marketing in the era of health reform at the AAMC annual conference Saturday. Much to my excitement, Gelb’s benchmarking study, with responses from over 60 of the nation’s academic medical centers, was of great interest to participants. My co-presenter, John Cragin, provided meaningful insights regarding the changes in universal health [...]
A roaring start for Women’s Global Leadership Conference
The 2009 Women’s Global Leadership Conference in Energy and Technology started in full force this morning. With well over 650 executives in attendance, John Royall, President and CEO of Gulf Publishing, kicked-off the event with great excitement. John was followed by a powerful keynote from Karen Harbert, President & CEO of the Institute for 21st Century Energy, US Chamber of Commerce. Ms. Harbert presented [...]