AMA Energy SIG Bridges the Gap
I had the pleasure of moderating a panel of seasoned marketers this morning at the AMA Energy SIG event. Aside from my shameless plug of World Oil’s Women’s Global Leadership Forum in Energy and Technology (www.wglnetwork.com), the event provided great insights for engineers and marketers alike. Graham Makin, Director of Technical Marketing at Weatherford, led off [...]
All About Expectations
Health care is often compared to hospitality, so I paid particular attention to my recent hotel stay at the Ritz Carlton in Philadelphia.
All About Expectations
Health care is often compared to hospitality, so I paid particular attention to my recent hotel stay at the Ritz Carlton in Philadelphia.
The Journey Matters
Key issue: Health care marketing isn’t consumer marketing. Patients don’t choose their provider out of desire; it’s out of need. It is therefore important to consider the emotional and functional needs of patients at each step of their journey. A recent McKinsey study of over 20,000 consumers from around the world found that specific interactions, [...]
The Journey Matters
Health care marketing isn’t consumer marketing. Patients don’t choose their provider out of desire; it’s out of need. It is therefore important to consider the emotional and functional needs of patients at each step of their journey.
Doing more with less
Key issue: Using online tools to maximize your marketing potential. The 2009 Marketing in the Oilfield Conference is next month and we’re thrilled be a part of it! So much so, that we’ve been listening to podcasts some of the speakers have already posted. Check out the latest podcast by Eric Johnson, VP of marketing [...]
Doing more with less
Key issue: Using online tools to maximize your marketing potential. The 2009 Marketing in the Oilfield Conference is next month and we’re thrilled be a part of it! So much so, that we’ve been listening to podcasts some of the speakers have already posted. Check out the latest podcast by Eric Johnson, VP of marketing [...]
2009 Marketing in the Oilfield Conference: Q&A with Speaker John McKeever
2009 Marketing in the Oilfield Conference: Making an Impact in Challenging Times How were the panelists selected? We took a careful look at organizations who were faced with challenges from smaller budgets, global reach, and rebranding. This All Star panel will provide keen insights and constructive suggestions on what oilfield marketers can do to increase [...]