OTC:Audience shows us where we are going
By Steve Matthews This week, Houston will experience its biggest annual influx of visitors, with over 75,000 people expected to attend the 2011 Offshore Technology Conference. OTC starts today, and attendance and spending are always good gauges of the health of the industry. This week is set to be a record-breaker. Three days of dazzling [...]
Women and their roles in the Energy Industry: A Survey.
Last week, we joined over 600 women at the Women’s Global Leadership Conference in Energy and Technology here in Houston, Texas. The Houston Chronicle printed that this is “one of the largest energy conferences in the world dedicated to exploring women’s role in the male-dominated industry” Not only did female executives speak on topics titled [...]
Trust at the Center of Brand Performance
Business Week notes that “trust” is evermore important in the current global financial crisis. We couldn’t agree more and have been measuring brand trust for the global oilfield for several years. Gelb’s model is based on a combination of value, difference, and experience, which are all drivers of trust. We are excited at the energy [...]
AMA Energy SIG Bridges the Gap
I had the pleasure of moderating a panel of seasoned marketers this morning at the AMA Energy SIG event. Aside from my shameless plug of World Oil’s Women’s Global Leadership Forum in Energy and Technology (www.wglnetwork.com), the event provided great insights for engineers and marketers alike. Graham Makin, Director of Technical Marketing at Weatherford, led off [...]
Highlights from Marketing in the Oilfield Conference
As a moderator and participant in this year’s Marketing in the Oilfield Conference by Gulf Publishing Company, I was very impressed with the turnout and quality of speakers. Over 150 attendees were on hand representing organizations from major oilfield service companies like Baker Hughes and Weatherford, to other marketing managers from companies like Pennwell, Alcoa, and Verizon Wireless. Quite an engaged group!