OTC:Audience shows us where we are going
By Steve Matthews This week, Houston will experience its biggest annual influx of visitors, with over 75,000 people expected to attend the 2011 Offshore Technology Conference. OTC starts today, and attendance and spending are always good gauges of the health of the industry. This week is set to be a record-breaker. Three days of dazzling [...]
Women and their roles in the Energy Industry: A Survey.
Last week, we joined over 600 women at the Women’s Global Leadership Conference in Energy and Technology here in Houston, Texas. The Houston Chronicle printed that this is “one of the largest energy conferences in the world dedicated to exploring women’s role in the male-dominated industry” Not only did female executives speak on topics titled [...]
2010 Gulf Research Brand Studies Underway
Marking almost 10 years of providing high quality brand equity measurement to oilfield product and service companies, the 2010 Gulf Research series is beginning production. Our syndicated products continue to be the standard for monitoring and improving brand performance. With the added functionality of our brand dashboard and advanced statistical analysis, companies can develop regional reports [...]
Make the Most of Your 15 Minutes
Gelb has been exploring trends in oilfield service companies’ effectiveness in generating calls-to-action via trade shows since 2004. Gulf Research, our joint venture with Gulf Publishing Company, captures the important information from industry decision makers to help companies get better returns on trade show marketing investments. Read more about how you can make the most [...]
Trust at the Center of Brand Performance
Business Week notes that “trust” is evermore important in the current global financial crisis. We couldn’t agree more and have been measuring brand trust for the global oilfield for several years. Gelb’s model is based on a combination of value, difference, and experience, which are all drivers of trust. We are excited at the energy [...]
A roaring start for Women’s Global Leadership Conference
The 2009 Women’s Global Leadership Conference in Energy and Technology started in full force this morning. With well over 650 executives in attendance, John Royall, President and CEO of Gulf Publishing, kicked-off the event with great excitement. John was followed by a powerful keynote from Karen Harbert, President & CEO of the Institute for 21st Century Energy, US Chamber of Commerce. Ms. Harbert presented [...]
AMA Energy SIG Bridges the Gap
I had the pleasure of moderating a panel of seasoned marketers this morning at the AMA Energy SIG event. Aside from my shameless plug of World Oil’s Women’s Global Leadership Forum in Energy and Technology (www.wglnetwork.com), the event provided great insights for engineers and marketers alike. Graham Makin, Director of Technical Marketing at Weatherford, led off [...]
Maximizing your shrinking budget
Given that money troubles, whether budget cuts or overspending, aren’t unique to the E&P world, we realize that such economic difficulties only make all of our jobs harder. We encourage each other and you to look to the practices of companies who are still going strong. How are they investing their money and in what way are they going about it?
For example, we’ve learned that 80% of those who have successfully introduced a new product gathered and used more market information. What kind of information are they gathering?
* Examine your global markets
* Understand your reputation
* Identify risks
* Gain early input from customers
* Plan and resource your market launch early
Maximizing your shrinking budget
Given that money troubles, whether budget cuts or overspending, aren’t unique to the E&P world, we realize that such economic difficulties only make all of our jobs harder. We encourage each other and you to look to the practices of companies who are still going strong. How are they investing their money and in what way are they going about it?
For example, we’ve learned that 80% of those who have successfully introduced a new product gathered and used more market information. What kind of information are they gathering?
* Examine your global markets
* Understand your reputation
* Identify risks
* Gain early input from customers
* Plan and resource your market launch early
Highlights from Marketing in the Oilfield Conference
As a moderator and participant in this year’s Marketing in the Oilfield Conference by Gulf Publishing Company, I was very impressed with the turnout and quality of speakers. Over 150 attendees were on hand representing organizations from major oilfield service companies like Baker Hughes and Weatherford, to other marketing managers from companies like Pennwell, Alcoa, and Verizon Wireless. Quite an engaged group!