Marketing in the Oilfield Conference: KUHF’s Ed Mayberry Interviews Gulf Publishing CEO John Royall
With the Marketing in the Oilfield Conference less than two weeks away, the excitement and anticipation continues to build. KUHF’s Ed Mayberry discusses economy-friendly 2009 Marketing in the Oilfield Conference with Gulf Publishing CEO John Royall. Listen to the interview: http://tinyurl.com/KUHFgulf Marketing in the Oilfield Conference is set for August 13th at the Omni Houston [...]
Doing more with less
Key issue: Using online tools to maximize your marketing potential. The 2009 Marketing in the Oilfield Conference is next month and we’re thrilled be a part of it! So much so, that we’ve been listening to podcasts some of the speakers have already posted. Check out the latest podcast by Eric Johnson, VP of marketing [...]
Doing more with less
Key issue: Using online tools to maximize your marketing potential. The 2009 Marketing in the Oilfield Conference is next month and we’re thrilled be a part of it! So much so, that we’ve been listening to podcasts some of the speakers have already posted. Check out the latest podcast by Eric Johnson, VP of marketing [...]
Looking Good!
We’ll take any chance we can get to say great things about the great people we work with. We have the pleasure of working with Gulf Publishing and they recently revealed a new look for their World Oil Web site. Take a look for yourself at www.worldoil.com. Obviously, we’re fans.
Looking Good!
We’ll take any chance we can get to say great things about the great people we work with. We have the pleasure of working with Gulf Publishing and they recently revealed a new look for their World Oil Web site. Take a look for yourself at www.worldoil.com. Obviously, we’re fans.
2009 Marketing in the Oilfield Conference: Q&A with Speaker John McKeever
2009 Marketing in the Oilfield Conference: Making an Impact in Challenging Times How were the panelists selected? We took a careful look at organizations who were faced with challenges from smaller budgets, global reach, and rebranding. This All Star panel will provide keen insights and constructive suggestions on what oilfield marketers can do to increase [...]
Leveraging Monolithic Brand Equity
The 2008 Oilfield Service Corporate Brand Equity Study by Gulf Research survey revealed high brand equity scores for oilfield services heritage brands such as Schlumberger and Baker Hughes. What we continually find is that familiarity with a brand is a key requirement for building a strong brand. Our studies also highlight the differentiating attributes that create higher customer loyalty. At Gelb, we have calculated brand equity for oilfield product and service companies for the past several years by examining preference, price premium, satisfaction and familiarity.
Leveraging Monolithic Brand Equity
The 2008 Oilfield Service Corporate Brand Equity Study by Gulf Research survey revealed high brand equity scores for oilfield services heritage brands such as Schlumberger and Baker Hughes. What we continually find is that familiarity with a brand is a key requirement for building a strong brand. Our studies also highlight the differentiating attributes that create higher customer loyalty. At Gelb, we have calculated brand equity for oilfield product and service companies for the past several years by examining preference, price premium, satisfaction and familiarity.