OTC:Audience shows us where we are going
By Steve Matthews This week, Houston will experience its biggest annual influx of visitors, with over 75,000 people expected to attend the 2011 Offshore Technology Conference. OTC starts today, and attendance and spending are always good gauges of the health of the industry. This week is set to be a record-breaker. Three days of dazzling [...]
Make the Most of Your 15 Minutes
Gelb has been exploring trends in oilfield service companies’ effectiveness in generating calls-to-action via trade shows since 2004. Gulf Research, our joint venture with Gulf Publishing Company, captures the important information from industry decision makers to help companies get better returns on trade show marketing investments. Read more about how you can make the most [...]
Trust at the Center of Brand Performance
Business Week notes that “trust” is evermore important in the current global financial crisis. We couldn’t agree more and have been measuring brand trust for the global oilfield for several years. Gelb’s model is based on a combination of value, difference, and experience, which are all drivers of trust. We are excited at the energy [...]
AMA Energy SIG Bridges the Gap
I had the pleasure of moderating a panel of seasoned marketers this morning at the AMA Energy SIG event. Aside from my shameless plug of World Oil’s Women’s Global Leadership Forum in Energy and Technology (www.wglnetwork.com), the event provided great insights for engineers and marketers alike. Graham Makin, Director of Technical Marketing at Weatherford, led off [...]