Developing Brand and Product Strategies
Technology firms offer complex products and a meaningful customer experience. Technology companies have turned to us to understand perceptions of their brands, and to launch new products.
Among the most frequent requests made of Gelb:
- Build a brand that’s an asset of increasing value
- Define marketing strategies to build B2B customer loyalty
- Make go/no-go decisions on new products and/or services
- Understand the importance of building valuable websites
- Brand equity analysis
- Evaluating brand performance
- Awareness, attitude and usage survey
- Market segmentation
- Brand positioning testing
New Product Research and Commercialization
- Website concept testing
- New product innovation process design
- New product design testing
- New product pricing assessment using discrete choice modeling
- New product attribute development
