Three Steps to Minimize Market Risk
Access a copy of John McKeever’s presentation “Understanding Customers Needs: Three Steps to Minimize Market Risk,” which he presented during the Society of Petroleum Engineers “Delivering and Using Emerging Technology to Make Money in E&P” workshop.
In it, McKeever discusses three things you need to know to minimize risk when launching a new product:
- Define strategic intent
- Elicit market feedback
- Assess market potential
